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Clothing & Apparel

Realizing A Dream

To our newfound friends

We are grateful to our community of friends for helping to spread the word about our brand and our mission.

The love and support we have received from those who share our vision for LIVESEMPERFI and the Mission Joseph campaign are so very much appreciated. We are thankful for the support that makes this journey possible. We want to do well by doing good, and for us doing good means sharing.

Our Mission Joseph Campaign allows us to share our successes with those in need as we share their stories. We partner with community organizations who assist us in identifying individuals and families in need who are open to telling their stories.

Together we identify individuals who are confronting challenges but are also making significant progress towards independence and stability.

Carrie U.

Charleston, SC

Story Code: CA1EX001

A single mother of 5 struggling to manage shelter life and remain off the streets has been making positive strides and needs a little help with small furnishing and a security deposit for utilities to move her family into a new apartment.
Goal Completion 75%

Timothy V.

Birmingham, AL

Story Code: TV2QSEX02

Young single father suffering with addiction has been clean and sober for 3 months and is making strides to reconnect with his son to be an example for him request help to afford parenting classes and tattoo removal.
Goal Completion 12%

Rosetta M.

Fort Lauderdale, FL

Story Code: RM3EWT3

Teenage woman caught up in a web of abuse and exploitation has aged out of foster care and has been working two jobs for over a year to make it on her own and restore her reputation needs a little help to afford the security deposit on a new apartment large enough for herself and her youngest sibling who remains in foster care.
Goal Completion 55%

Iryna Z.

Kraków (Poland)

Story Code: IZ42LSA04

Ukrainian refugee who fled to Poland needs assistance with food and basic necessities.
Goal Completion 20%

Decreasing the number of unbanked persons decreases barriers to long-term stability, and even small contributions can be the difference between insecurity and stability.

Everyone’s goal is different; therefore, any amount you can provide is greatly appreciated.
If you know the story code of someone not featured above enter their code in the search box below to pull up their story.

We also provide codes for affiliated ambassadors who work behind the scenes to spread the word about LIVESEMPER FI and Mission Joseph.

Find a story

LIVESEMPER FI brand is not a charitable organization, but we do partner with charities and community organizations who share our vision for thriving communities. Your contributions and purchases help us to share more of our success with those in need.

A portion of all proceeds is set aside to assist individuals and families who are in need
move closer to reaching their goal of establishing lasting stability. Proceeds will also be set aside for LIVESEMPER FI infrastructure and capital projects designed to create spaces of respite for people to come together and heal.

LIVESEMPER FI is a gift to us and we want to make it a gift to others. Consider making your first purchase a gift. We love when others tell us their introduction to LSF was a gift. We enjoy being known as “the brand worn by those that others think and care about”.


Your purchase below, or contribution, will allow us to realize our vision for LIVESEMPERFI and our Mission Joseph Campaign.

“Let us do well by doing good.”

WWjD Mission Joseph Campaign

We want to build a great brand with meaning that is endorsed by – you.

We want to discard discord and divisions and highlight causes that are important to all of us and show that there are still things that bring us together, things that we can all still agree on, and we desire to create a positive and sustainable legacy.

That is why we are using our first campaign to highlight a persistent malady familiar to us all—fatherlessness. The absence of fathers and father figures is a blight on our families and culture, so we wanted to play a part in displaying a different vision.

We know it is not enough to continually declare the importance of fatherhood. All men must individually accept and acknowledge that fact for themselves. Every man who accepts his responsibility to lead must understand his equally important responsibility to serve. The greatest leaders are the greatest servants. Therefore, when we ask if our families are being well led, we should also ask if they are being well served.

At LIVESEMPER FI we recognize and accept that there are many good men serving every day, but in our culture today they are often invisible. That is why Mission Joseph was born, and we invite men of all ages and backgrounds—and women who support them—to join us.

Please follow and support us by wearing LIVESEMPER FI caps and shirts with the signature LSF, Anchor and WWjD logos as often as possible. But especially, we are asking for three special days of visibility during which we ask everyone to wear the apparel: Join us each and every year on Mother’s Day, Father’s Day, and the day after Thanksgiving.

Why Joseph?

Those who know the story of Mary and Joseph remember that Joseph proclaimed the importance of both motherhood and fatherhood without uttering a word. One of the greatest gifts a man can bestow upon his children is to trust, respect, and love their mother. This is what Joseph modeled for us. He showed his love and protection—his fatherhood—with his actions. Like many good fathers Joseph was silent, but when needed most he was not invisible, and there are moments, from time to time, when we believe it is a good thing for every man to ponder, “WWjD—What Would Joseph Do?”

We are not asking for much, there is no gathering or march to attend. We believe the greatest marches are often just the ones you take to your own back yard. We just want you to be visible—be there.

Our Mission Joseph campaign is a visible sign of solidarity and the importance of fatherhood. You do not have to be a father to participate, just someone who supports women, children, and fathers.

I pray that people of all backgrounds and walks of life will join us, with the hope that it may also help to heal our social divide. It is time for us to come together and decide that there are things that hold us together—things that we can all agree on. Let us start here. It’s time.

I am not unique. I do not want my life to reflect a tally of what some think I may be owed. I want my life to reflect a tally of what I have given.

Contribute & Receive a Gift

Show your support by purchasing one of the gifts from our Mission Joseph Campaign below. Pay the minimum, or contribute more if you like. Although we are not a non-profit, your support will allow us to continue and spread positive messages of strength, unity and hope. Help us continue to bring us together.

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If you would like to contribute without making a purchase, please click the link below.

We also encourage you to have some fun along the way. For fun and inspiration, check out the Dad video we found online here: Don’t Let Me Down.

On a personal note

In addition to the LIVESEMPER FI apparel items you will also notice an art print. The artwork is related to a poem that was written by me several years ago. Although I am not a poet, I do recall being compelled one day to write down several lines of verse, which upon reading back to myself I discovered told a story. That poem kept coming to mind as I worked on the LIVESEMPER FI project. Therefore, I decided to include it here.

It occurred to me that there are people all over the world who are just like me in so many ways. We are all souls searching for meaning and a way to make a difference, and the more I thought about it the more I realized that the poem was really speaking to that desire for meaning, and that fear, yet willingness to take a risk. I offer and dedicate this work, “Where is the Bliss?” as a tribute to those who are willing to take a risk to step out of the norm to build a life.

Any amount of support will help. Consider adding the “Where is the Bliss?” print to your wish list, as it also conveys an appropriate sentiment for weddings, anniversaries and Valentines for those who want to gift something a little different.

"Where is the Bliss" Framed Print

Thank you for supporting my campaign by contributing and sharing this. For your faith in us, we will remain always grateful to you.

– Cy

“The two most important days in your life are the day you are born…and the day you find out why.”

Thank you again, for any support you can provide, and for joining me on this journey to find out why.

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